Paid Media with the audience at the heart of it

The Paid media proposition is built upon the company’s core values of expertise and commitment to your success.

I take pride in my strong paid media experience that can bring you peace of mind, allowing you to focus on your core role. I will perform actions backed by my industry expert network and my curiosity to test out new things to push the boundaries.

Commitment to success

Driven by ROI

  • I will listen to your aims and set targets together

  • Optimising media is a multi-variable equation and I will ensure we’re maximising your outcome

  • The billing model can be based on your success

  • The feedback is always transparent and insightful

Expertise

Peace of mind will allow you to focus on your core role

  • I will complete tactics that are proven to succeed

  • I have strong experience in paid media within our core industries: Tech, Ecommerce, Travel

  • I like to trial new opportunities by running controlled tests

Offerings

Media Strategy & Planning

I build a 360’ media strategy to complete marketing and advertising objectives. My approach is to elevate your brand awareness and interest in your products or services amongst customers while increasing your revenue goals.

Search Engines

I use Search engine marketing techniques: Search Engine Optimization (SEO) and Search Engine Advertising (SEA) to reach users who you’re appealing to.

Paid Social Media

You can boost your social media footprint using paid social tactics within the main social media platforms. It’s a great way to reach your target audience and create meaningful engagement that customers trust.

Direct Display Advertisement

You can use my expertise in researching media relevant to your brand to display image, audio or video advertisements successfully to your target audience.

Conversion Rate Optimisation (CRO)

The Conversion Rate Optimization (CRO) offering will help you increase the percentage of website visitors who convert whether they are contact inquiries, subscriptions, content downloads or purchases. I will build user journeys that will assist in engaging your visitors effectively with your brand and convert in volume.

Setting the bar high

I don’t just manage your paid channels but I commit to bringing your desired ROI. It all starts with setting targets together and I will tailor you media towards those very same targets. I set the aims even higher with a billing model connected to your success (after a period of testing) and a reporting approach with actionable insights. And… all this is available via your customer area so you can stay up-to-date throughout.

20+

Brands partnered so far

150+

Campaigns activated

15

Years of experience

6

Fields of marketing expertise

Do you need to ensure a solid ROI for your paid ads?

FAQs

  • We avoid favouring a specific channel because each channel plays a different role in the buyer’s journey (initiating, influencing, assisting a conversion) and we observe some differences between industries. We have great experience across the most common paid media channels that we observe and that perform well with our clients.

  • While SEO is a great channel, scaling it up takes a lot of time. Just using SEO on its own is not enough to influence the buyer’s decision. Paid media provides faster results and advanced targeting capabilities to engage efficiently with your audience.

  • Paid media comes with a cost per click or conversion/ sale, therefore we will first evaluate together your goals and propose a budget that can contribute towards this and add value. So while we don’t have a standard minimum budget, it makes sense to define one.